Yokohama launches micro-site that highlights 100 years of history

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In celebration of Yokohama Rubber’s 100th anniversary, the company has launched a micro-website that gives a historical insight into the company, including an overview of key events and milestones.

The site has been divided into three time lines, which highlight the foundation and early years of the company from 1917 onward through to the present day.

Two time periods are now accessible via the Yokohama Europe website. 

The third and final phase of the special micro-site will be launched at the end of September with additional interactive features and the opportunity to win prizes.

August 16, 2017

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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