Bridgestone Americas names new off-the-road tire business president

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Bridget Neal has been appointed the new president of off-the-road tires at Bridgestone Americas Tire Operations (BATO). Neal succeeds Taylor Cole, who recently became president of Firestone Building Products.

As president, Neal will lead all aspects of the Bridgestone OTR tire business in North America, including strategic planning, product and technology introductions, sales, and engineering. Neal will be responsible for aligning the company’s go-to-market strategies with the broader commercial portfolio, while also helping drive coordination for the Bridgestone OTR business globally.

“Bridget has developed extensive knowledge of the commercial tire business across her 15 year career with Bridgestone,” said Kurt Danielson, president, commercial group, USA and Canada, BATO.

“She has held a number of leadership roles in critical business areas, including supply and demand planning, logistics, marketing and more. Her business acumen, combined with the great relationships she has built with our OTR customers domestically and globally, makes her incredibly well-suited for this important role.”

August 16, 2017

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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