Nexen Tire has announced a series of leadership appointments across its European organization. Dr. Guido Hüffer has been appointed as managing director of Nexen Tire Germany, bringing more than 18 years of leadership experience within the tire industry, where he held a variety of national and international management positions. His new role will focus on driving the expansion of Nexen Tire across the DACH region, strategically developing the business across customer channels, and supporting the company’s long-term growth.
In Germany, Jeffrey Kim will continue as vice president of Europe sales Central & East. He will continue to oversee the company’s sales strategy and business development across Central and Eastern Europe. In Poland, Ricky Lee has been appointed as managing director of Nexen Tire Poland, succeeding Taehoon Lee. He will be responsible for leading the Polish organization, further expanding the company’s market position, and driving sustainable business growth. In France and Spain, HyunJe Cho has been appointed as managing director of Nexen Tire France & Spain, succeeding Francis (Woo Sung) Ham. He will oversee the company’s operations and sales activities in both markets, with a focus on further developing the business, enhancing customer engagement, and supporting continued growth in Southern Europe.
