Nokian Tyres has introduced the Powerproof E, a premium summer tire developed for drivers in Central and Southern Europe. The tire achieves an A rating across all three EU tire-label categories – rolling resistance, wet grip and external rolling noise – across the product range.
The ratings reflect a balance of energy efficiency, wet-weather safety and driving comfort in a single product.
“Whether the priority is maximizing range and efficiency or achieving confidence and comfort in wet conditions, drivers should not have to compromise on safety,” said Tommi Alhola, senior vice president of passenger car tires, Central Europe at Nokian Tyres. “The new Nokian Tyres Powerproof E is designed to deliver outstanding performance in the areas that matter most to drivers.”
Samu Lepistö, development manager at Nokian Tyres, added, “Achieving A-class ratings in all three EU tire label categories across the entire range is a significant result. These characteristics are all important to today’s drivers, yet improving one can often affect another. Nokian Tyres Powerproof E was developed to deliver balanced performance across all three areas.”
The foundation of the tire’s performance is Motion Control Technology, which integrates tread design, compound technology and tire construction to support energy efficiency, wet grip and structural stability. Depending on tire size, recycled and renewable materials – including rice husk ash (RHA), recycled carbon black and recycled steel – account for 40.9-42.8% of the tire’s total material content.
The tire is manufactured at Nokian Tyres’ factory in Oradea, Romania. Opened in 2024, the facility is described by Nokian Tyres as the world’s first full-scale tire factory with zero CO2 emissions.
Designed for passenger cars, SUVs and crossover vehicles, including electric, hybrid and combustion-engine models, the Powerproof E will be available in a selection of sizes from 16-20in for the 2027 summer season in the Central and Southern European market.
In related news, Continental launches the successor to its ContiMotion sport touring tire
