Bridgestone expands distribution network with Groupe Ayme acquisition

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Bridgestone EMEA has acquired Groupe Ayme, a French tire distributor. As a result, the Bridgestone retail network of First Stop, Speedy and Côté Route now has more than 900 points of sale.

This acquisition supports Bridgestone’s vision to become the most trusted provider of tire and automotive services in every business segment. It enables the tire maker to get closer to the market and gain a better understanding of consumers.

Paolo Ferrari, CEO and president of Bridgestone EMEA, said, “This acquisition is another great step forward to fuel Bridgestone’s growth in the region. From the first discussions with the Ayme Family it became clear that we share core values of customer service, the same focus on the end user, and that we benefit from the contribution of great professional teams.

Over the years, Groupe Ayme has developed a very solid business, this is due to their outstanding competence in retail management and founded on their unique relationship with the end users through their outlets and affiliates. We will strongly support the implementation of Groupe Ayme’s strategic plan.”

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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