Toyo Tire USA appoints new president and chief executive officer

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Manufacturer Toyo Tire Holdings of Americas has appointed Michael Graber as the new president and chief executive officer of Toyo Tire USA, the aftermarket sales unit for passenger, light truck and commercial truck tires in the United States.

Having held the position of vice president of sales for Toyo Tire USA, Graber brings with him almost 30 years of professional experience, the majority of which was earned within the tire sector. In his new position, Graber will lead a team that is responsible for replacement market sales, strategic sales planning, pricing, marketing, product planning and consumer affairs.

“It is an incredible honor to have the opportunity to lead this organization,” said Graber. “Our talented team is committed to exceeding the expectations of our dealer partners and loyal customers. We intend to build on our strong foundation while continuing to develop innovative products and deliver first-class customer service.”

“We are excited to have Mike as our next president and CEO of Toyo Tire USA,” said Tatsuo Mitsuhata, vice president in charge of global sales at Toyo Tire Japan. “His broad background, including the last eight years of progressive responsibilities within Toyo Tire USA, gives us confidence that Mike will be able to lead this critical unit in our most significant market. He has the knowledge and respect of our customers, understands the market and challenges we face, and is a great advocate for the Toyo Tires brand. Graber will continue our aggressive US growth plans by maintaining our commitment to our dealers and customers.”

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After spending six years working as a mechanic for various motorsport and high-end performance car companies, Callum joined UKi Media & Events in February 2020 as an assistant editor. In this role he uses his vast practical knowledge and passion for automotive to produce informative news pieces for multiple vehicle-related sectors. Currently, he is responsible for content across UKi Media & Events' portfolio of websites while also writing for the company's print titles.

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