ATD names Ivy Chin chief digital and technology officer

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American Tire Distributors (ATD) has appointed Ivy Chin as chief digital and technology officer. Chin will be responsible for driving ATD’s continued digitization and evolving technology operations in the newly created role. She will report directly to Stuart Schuette, president and chief executive officer at ATD.

“I’m excited to welcome Ivy to the ATD family. She will lead our talented team of information technology associates as we continue on our journey of innovation and transformation to be the intelligent digital distributor,” said Schuette.

“ATD is more than a tire distributor; our strategy focuses on helping our customers thrive in a digital landscape that is constantly evolving. We are thrilled to have a visionary leader such as Ivy to lead our technology transformation efforts as she brings her unique experience and technical skills to ATD.”

As chief digital and technology officer, Chin and her team will be responsible for developing and activating the tools that enable ATD’s continued digitization to deliver an enhanced associate and customer experience. She will drive ATD’s position to the forefront of digital technology and disruption in the replacement tire industry.

Chin has an expansive background in digital in retail. Most recently, she served as senior vice president, digital, at PetSmart in Phoenix, Arizona.

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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