Bridgestone Americas is to acquire TireConnect Systems, a software company that supports tire dealers and distributors in North America and primarily Canada with a turnkey online tire sales tool featuring e-commerce capabilities.
The acquisition, which is expected to close within the next 30 days, will enable Bridgestone, its dealer network and distributors to better meet the needs of today’s digitally-minded consumers by providing a fully-integrated tire buying experience.
John Baratta, president, consumer replacement, Bridgestone Americas Tire Operations, said, “As the world’s largest tire and rubber company, we know that we need to be active and aggressive in the increasingly digital marketplace. The acquisition of TireConnect will allow Bridgestone to create a direct path to online tire buying that collectively benefits our dealers, distributors and consumers.”
The TireConnect software tool enables dealers to get full credit for online tire sales, while also remaining in control of their inventory, pricing and labor/installation costs. A plug-and-play solution, the TireConnect tool works with Bridgestone dealers’ current websites, providing a seamless research and purchasing experience between consumers and their preferred local dealers. The tool also improves efficiency, saves time and delivers enhanced speed-to-market for dealers and distributors.
October 29, 2015