Driving simulator installed at Canadian Tire Edmonton store

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A new QuadDS Mechanical Simulation driving simulator has been installed at Canadian Tire’s newest store in Edmonton, Alberta, Canada, to enable customers to analyze the value of snow tires compared to all-season tires. The simulator includes a Canadian Tire-branded driving environment in which customers can select between four different vehicles.

Once the customer begins driving, sales associates can instantaneously change the tires on the vehicle and change the driving conditions from dry pavement, to wet pavement, or to snow/ice. The driving course features four driving surfaces that are found on typical automotive proving grounds. These include an instrumented acceleration/braking road, a double-lane change road, a hill climb course, and a skid pad. This level of interactivity and immersive driving provides a valuable tool to help customers understand the benefits of snow tires by performing real world driving maneuvers in a safe and repeatable environment.

October 29, 2015

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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