Kuraray America appoints new president and CEO

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Liquid rubber producer Kuraray America Inc. (KAI) has appointed Hitoshi Toyoura as its new president and CEO.

Kuraray also develops performance-based polymer and synthetic chemistry technologies, including resins, chemical, fibers, and textiles, with research and production facilities in Houston, Texas.

Toyoura joins KAI from Kuraray’s Osaka, Japan, office where he served as a director and senior executive officer. During his 35-year tenure with the company, he has worked for the fiber sector and has held numerous leadership positions.

An experienced international business leader, Toyoura spent more than 20 years of his early career in the business of paper and non-woven fabrics, followed by four years in the business of filament, spinning yarn and fiber reinforcement.

After the retirement of George Avdey, who served as the company’s president for five years of his 18-year tenure, Toyoura assumed the role of president.

“Together with a dedicated team, I look forward to continuing the momentum of Kuraray America’s growth within the specialty chemical industry,” said Toyoura.

“I’m confident my history with the company will bring a unique perspective to the KAI team, while we continue our commitment to safety, our customer’s needs, and our community.”

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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