CEAT and CNH Industrial partner for agricultural radial tire fitments

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CEAT Specialty, a division of CEAT Tires, has signed an agreement with CNH Industrial for the supply of agricultural radial tires to CNH machines manufactured in Brazil and Argentina. The tires that have been chosen for fitment to CNH Industrial’s Case IH and New Holland tractors are CEAT’s Farmax radials.

Following multiple rounds of assessments and audits by CNH Industrial on CEAT’s radial plant in Mumbai, India, in addition to several different tests of CEAT tires, the new agreement was finalized.

“We have always been confident about the quality of our agriculture radials ever since we introduced them to the world in 2017,” said Amit Tolani, chief executive, CEAT Specialty.

“We have invested in world-class technologies and the best people to design our products. This partnership with CNH Industrial further lends credibility to that. We hope to be a long-term partner to them and want to help farmers grow their productivity.”

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After spending six years working as a mechanic for various motorsport and high-end performance car companies, Callum joined UKi Media & Events in February 2020 as an assistant editor. In this role he uses his vast practical knowledge and passion for automotive to produce informative news pieces for multiple vehicle-related sectors. Currently, he is responsible for content across UKi Media & Events' portfolio of websites while also writing for the company's print titles.

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