Bridgestone to invest more than US$300m in tire production in Europe

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Bridgestone is to invest approximately €266m (US$313m) in three of its key European tire production sites – Burgos in Spain (above), and Poznan (below) and Stargard in Poland. The funds will be used to expand manufacturing capacity, purchase cutting-edge equipment and optimize the efficiency of existing production lines.

Changes will include the installation of the most advanced production technology on the market in high-capacity machinery – and will boost output by more than 20%.

“Increasing demand from our replacement and original equipment partners for our premium tires drives this investment,” explained Paolo Ferrari, CEO and president of Bridgestone EMEA.

“This next step enables us to bring our products even closer to our partners’ and further strengthens Bridgestone’s footprint in the region.”

The changes will be implemented gradually over the next five years, with all upgrades complete by early 2022.

“We will be collaborating with local business partners and leveraging the extensive know-how and experience of our employees to realize these key improvements,” Ferrari concluded.

October 18, 2017

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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