Maxxis to hold European distributor conference in Spain

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As part of the tire giant’s plans to grow its presence in the European passenger car tire market, Maxxis will be holding a European distributor conference in Marbella, Spain. Scheduled to take place on September 11-14, the conference welcomes some of the Europe’s leading names in tire distribution, with over 14 European Union countries represented, along with delegates from both China and Taiwan.

Several seminars and workshops will take place. A presentation is also planned to update delegates on the advancements being made at production facilities, including new EPR software and automated lines – both of which will contribute to more efficient supply chain management.

Derek McMartin, Maxxis International’s MD, noted, “We’ve had a very strong year across Europe and forecasts for 2018 are in great shape too, thanks to both our dedicated distributor network and a robust offering catering to the demands of cash-conscious yet quality-focused motorists.

“We’ve got a number of hugely exciting announcements to make soon, relating to both new European original equipment contracts and the launch of a next-generation UHP tire, so now is the prime time to connect with our distributors and lay the foundations for closer, more aligned operations as demand for Maxxis continues to increase across the continent.”

September 14, 2017

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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