Yokohama to increase prices of its commercial and off-the-road tires

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Yokohama Tire Corporation is to implement a price increase of up to 4% on all of its commercial and off-the-road tires sold in the USA, effective from September 1. Some in-line adjustments on consumer tires will also be introduced at the same time.

“We reluctantly took a first-step price increase in early 2017 in response to the escalation in operating and material costs that peaked in late 2016,” said Jeff Barna, Yokohama Tire COO. “That modest increase left us under-recovered, hence requiring us to take further action.”

August 2, 2017

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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