Michelin UK and Nordics join forces with Michelin in Germany

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Michelin is restructuring its business into 10 newly-created regions worldwide in order to strengthen its focus on customers’ needs, simplify procedures and expand digital services and processes. The restructuring will give Michelin staff more freedom in decision making as well as increased autonomy and responsibility.

Anish K Taneja, CEO of the new Michelin Europe North region (above), said, “Rapid change is a sign of our times. Michelin’s new structures are characterized by efficient and transparent processes giving staff a high degree of individual responsibility and an increased scope of action.

“More than ever we see ourselves as a mobility provider with a product and services portfolio aimed entirely at fulfilling our customers’ needs. Refocusing our activities toward customer structures and processes will make it easier for our customers to do successful business with Michelin. That is how we will achieve profitable growth in clearly defined steps.”

Taneja is responsible for all of Michelin Group’s activities in this region. After working at Deutsche Lufthansa and Sixt SE he joined Michelin in 2013 where he was most recently responsible for all commercial activities of the previous Michelin region covering Germany, Austria and Switzerland.

Michelin Europe North combines the previous sales regions for Germany, Austria, Switzerland, the UK and the Nordics. It includes 10 countries – Austria, Denmark, Finland, Germany, Iceland, Ireland, Norway, Sweden, Switzerland and the UK. The new region’s headquarters will be in Germany, as will the new center for the automotive OEM business. In addition, the key accounts in all four European regions will be handled by the Michelin Europe North management team. Placing these global and European functions within Europe North underscores the importance of this region for the Michelin Group.

One of the reasons for establishing the new structure is the similar customer needs within each of the new regions.

Taneja commented, “We have compared the different customer demands in our markets with each other. The new regions’ boundaries run along natural borders where customers have similar demands of Michelin and of our products and services. In future, we will be able to react even faster and with even more precision to market changes and requirements.”

January 10, 2018

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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