GT Radial Champiro FE1 family reaches two-and-a-half million sales milestone

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Giti Tire has announced that its GT Radial Champiro FE1 and FE1 City products have reached a major milestone having sold two-and-a-half million units in Europe.

The original GT Radial Champiro FE1 tire was launched in 2014 and went on sale in Europe in January 2015. Available in 41 sizes from 175/65/ R15 through to 225/55/ R17 and speed index from H to W, the pattern covers over 90% of tire fitments in the C (VW Golf) and D (Audi A4) segments.

The FE1 City was launched two years later aimed at front-wheel drive, A-C segment vehicles such as the Fiat 500, Ford Fiesta, and Volkswagen Fox and Polo. The pattern has 17 sizes with rims from 13-16in, section widths from 145 to 195 and series sizes 55 to 80.

Brian McDermott, country manager UK for Giti Tire, said, “Not only has the FE1 and FE1 City become the company’s best-selling tire in Europe, it has done so with literally zero claims, which in itself is a remarkable achievement.

“The spread of sales throughout Europe has been remarkable, but they have been extremely well received in the UK, where a temperate year-round climate ensures plenty of customer demand.

GT Radial is distributed throughout the UK by Micheldever Tyre Services, which has supply rights for passenger car, 4×4 and light truck tires.

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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