This year marks 10 years since Cooper Tire & Rubber Company introduced its Roadmaster portfolio of truck tires.
“Roadmaster began with four tire lines and now we offer commercial tires for nearly every application – long haul, regional, mixed service, pick-up and delivery, and bus,” said Gary Schroeder, director of Cooper’s truck and bus tire business.
“Celebrating our 10th anniversary is more than a milestone –it’s a launch point into our next era of successful product offerings for customers who depend on Roadmaster.”
Environmental sustainability and social responsibility have always been a Cooper commitment and are important attributes of the Roadmaster brand. That’s why in 2010, Roadmaster launched its first SmartWay-verified tire, the RM180 long-haul steer tire – a tire verified by the United States Environmental Protection Agency’s (EPA) SmartWay Technology Program as providing low rolling resistance and meeting the criteria of reducing fuel consumption.
Roadmaster has since added five additional SmartWay-verified tires to its line-up, now offering tires with this designation in nearly every application.
June 29, 2017