Bridgestone reveals Webfleet Solutions as new name for telematics business

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Following Bridgestone Europe’s acquisition of TomTom Telematics in April, the tire manufacturer has announced that TomTom Telematics will be rebranded as Webfleet Solutions, as of October.

The newly named Webfleet Solutions reflects Bridgestone’s ambition to provide a wider range of digital mobility and fleet solutions to its customers. The EMEA business now serves over 1.2 million vehicles with mobility subscriptions and fleet solutions.

CEO and president of Bridgestone EMEA, Paolo Ferrari, said, “When we acquired Webfleet Solutions at the beginning of the year, we created a fleet solutions powerhouse. Together, we have every capability to lead in what is an incredibly exciting, fast growing, and innovative area of mobility. We have the ambition, the infrastructure and resources, the data and insights, and we have the people and their unrivaled knowledge. As the new worlds of connected and autonomous mobility rapidly become a reality, together Bridgestone and Webfleet Solutions will ensure that our customers can enjoy every benefit of this new era.”

R&D experts from Bridgestone and Webfleet Solutions will continue to explore new opportunities and develop innovations together.

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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