Aditya Birla Group company Birla Carbon has now renamed all of its entities worldwide Birla Carbon.
Said John Loudermilk, COO at Birla Carbon, “While Birla Carbon is a well-known brand with our partners, this is an exciting change to build on the brand value to ensure all constituents see the strength of ‘one Birla Carbon’ no matter where we do business.
“As a single unified global brand in carbon black, it enables us to collaborate across all stakeholders and build a brighter future in the industries and communities we serve.”
Dr Santrupt Misra, CEO of Birla Carbon, added, “This is a big moment in our history, a milestone. As a single global brand Birla Carbon will be even more recognized for its value offering around sustainability, innovation and global supply security.
“We recently launched the Birla Carbon Purpose – ‘share the strength,’ across the organization. Bringing all the legal entities under Birla Carbon reinforces our purpose. ‘One Birla Carbon’ symbolizes global leadership as part of the Aditya Birla Group.”