Firestone tire pressure app includes new Maxi Traction 65 data

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Farmers across Europe have given positive feedback on Firestone’s smartphone tire-pressure calculator app.

There have been more than 43,000 downloads of the Firestone app since it launched in 2011, with almost 21,000 to iPhones and other iOS Apple devices, and over 22,000 to Android smartphones.

Firestone now expects this enthusiasm to grow even faster with the inclusion of pressure data for the new Firestone Maxi Traction 65 tire. This rubber is said to offer a long tread life and lower operating costs for medium-sized tractors.

Mark Sanders, general manager, agricultural tire sales Europe, Bridgestone Europe, said, “Instead of having to refer to tire manufacturers’ data books – which are rarely to hand when you need them – the Firestone app gives the correct pressure for tire size, load and tractor speed in a flash.”

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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