Luis Ceneviz to head Cooper Tire Europe operations

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Ceneviz who is currently MD of Latin America tire operations at Cooper Tire has also been appointed as MD for Europe tire operations, effective as of October.

Ceneviz will be responsible for the company’s business throughout Europe, the Middle East and Africa, in addition to his existing responsibility for Latin America, including Mexico and Central and South America. Ceneviz will succeed Jeff Schumaker, who will become VP for global manufacturing.

Brad Hughes, Cooper president and CEO, said, “Luis is uniquely qualified to assume this expanded role with broadened geographic responsibility. He has lived and worked in almost every continent during his more than 35 years with leading companies in the tire industry and has the right combination of skills and experience to handle this new dual role.

“In a relatively brief time, Luis has assembled a strong team in Latin America that is effectively executing our growth strategy and is well-equipped to continue to succeed as Luis applies his global experience on also driving growth for Cooper in Europe, the Middle East and Africa.”


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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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