In a move that will strengthen its core tire business, Bridgestone Americas has named Charlie Rule president of Bridgestone Americas, tire operations, Latin America (BATO LA). Rule, formerly vice president of operations, Latin America, succeeds Joseph Saoud, who has held the position for the last two years.
Rule will be responsible for all Latin America tire businesses, including manufacturing, and will continue to lead category strategy, product planning, marketing branding and marketing communications in the region.
“Charlie has played a significant role in the transformation of our Latin America business, shaping our go-to market approach, driving efficiencies and increasing our market share,” said Gabriel Asbun, group president, Americas Tire Business, Bridgestone Americas.
“Charlie’s broad international experience, coupled with his extensive understanding of our region and of our business, make him the right leader to take BATO LA to the next phase of development.”