BKT has appointed Henrik de Koning as head of OEM Europe and key account at BKT Europe. In his new role, de Koning will lead BKT’s growth in the original equipment channel, consolidating the multinational’s relationships in the off-highway sector and serving as a strong point of contact for major European customers.
With more than 25 years of experience in the off-highway tire industry, including senior roles at leading companies, de Koning has joined BKT to support the group’s expansion in the European OE sector.
Bringing extensive expertise in agricultural and off-the-road (OTR) tires, he will contribute to the company’s ongoing market development efforts and help deliver solutions aligned with evolving customer needs.
“I am delighted to be joining BKT at this exciting stage of its journey. I am truly impressed by the path BKT has taken so far and honored by the opportunity to contribute to its Growth Vision 2030,” said de Koning.
“Together with the experienced BKT team and our trusted partners, I look forward to further strengthening, consolidating and expanding our presence in key European markets, as well as paving the way for new business opportunities”.
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