Porsche approached Bridgestone to produce a tire solution that would achieve the dry handling targets for the new generation of its Cayenne range. Bridgestone created a unique sporty high silica compound that delivered on these unique targets for dry-weather performance, as well as on every other front. The 21 inch Bridgestone Dueler H/P Sport tire is also best-in-class for wet handling – an incredible achievement for a tire designed within a sports context – ensuring drivers to keep control and stay safe even in wet conditions. And despite these high levels of overall performance, there was no trade-off on wear.
Partnerships and co-creation have resulted in more than tailored designs. “It’s enabled us to take a step in a new direction,’ says Tejedor. “We are creating new tires that are more efficient and better adapted to vehicles than ever before to keep drivers going, no matter what.”