Pre-youth innovation and training initiative supported by Bridgestone

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Business leaders including Eduardo Minardi, executive chairman, CEO and president of Bridgestone EMEA, recently took part in a European Pact for Youth meeting in Brussels. This was a chance to share and reflect on the progress made towards the target of 10,000 new business-education partnerships, and 100,000 new good quality apprenticeships, traineeships or entry-level jobs.

The initiative looks to offer young people the direction, motivation, skills and opportunities needed to succeed and excel in work and in society. The group of leaders, from an array of backgrounds, sectors and regions, discussed options to enhance the attractiveness and quality in vocational education and training (VET) and apprenticeship schemes, as well as to improve the mobility of young apprentices and their teachers and trainers.

In addition to regularly hosting apprentices and interns in its manufacturing plants, sales offices and service stores, Bridgestone is cooperating with European schools and universities to link academic learning with the reality of the work environment, by providing on-the-job technical trainings and lectures.

1 June, 2016

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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