Giti to replace its GT Radial truck and bus brand in Europe

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Under a strategic initiative, Giti Tire will replace GT Radial through a mixture of new tires and relabelling of existing successful products in its European truck and bus range. This will begin immediately and be fully implemented by the end of 2017.

Further information on the Giti TBR rollout will be disclosed over the coming weeks and months including new product lines, confirmation of GT Radial rebranded tires, new sizes and improved certifications. During this period product development will continue apace.

No timescales are set for the introduction of Giti branded products into specific European countries, they will be brought in to meet market requirements based on manufacturing availability.

Daria Sala della Cuna, TBR sales & marketing director – Europe at Giti Tire, said: “This is a hugely exciting development, and one that will ultimately benefit end-users and distributors in the European market on a substantial scale.

“The development of TBR tires is a lengthy process, so to be able to streamline these efforts to a reduced number of brands, while still ensuring the product meets every operational and legislative requirement for Europe and other markets, means state-of-the-art technologies can be brought to market much faster,” she said.

1 June, 2016

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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