Central to its focus on increased brand visibility, Apollo Vredestein has launched a dealer partnership program across Europe.
As part of this, four new shops have been opened in Belgium, Hungary, Italy and the Netherlands, with more stores planned for Austria, Germany, Spain and Switzerland in the coming months. The eventual goal is to have 800 program partners by 2020 across Europe.
In addition to brand visibility, the program offers dealers unique tools to increase turnover and profitability. It aims at creating a dynamic collaboration between Apollo Vredestein and tire dealers, and between the dealers and their customers.
“At the heart of our approach is a desire to move away from the usual franchise model to become genuine business partners with dealers who join the program,” explained Mathias Heimann, president Apollo Vredestein.
November 3, 2015