Apollo takes fresh brand approach with new creative agency

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Apollo Tyres has appointed J Walter Thompson Company as its global creative agency after it won a multi-agency pitch. The company will replace previous agency, The Brooklyn Brothers. Apollo and Vredestein are the key brands of Apollo Tyres portfolio, and J Walter Thompson Company will work on growing these brands globally.

Marco Paracciani, chief marketing officer, Apollo Tyres, said, “We thank The Brooklyn Brothers for the work done in the last year. We are very excited to have J Walter Thompson Company on board with us to further grow the two great brands – Apollo and Vredestein. The team has demonstrated real passion and understanding of our brands. We look forward to working with them and developing category-leading communications.”

Jagdip Bakshi, J Walter Thompson Company London global team leader, added, “Apollo is an amazingly successful business that continues to challenge and set new benchmarks in the tire industry. It is an exciting time to be partnering with them and we look forward to developing great work.”

June 18, 2015

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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