Nokian’s White Hell testing center celebrates its 30th anniversary

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The site, which spans over 700 hectares of snowy plains in Ivalo, Lapland, was opened in 1986, and since then, has gained a reputation for being one of the most complex, extreme natural tire testing centers in the world.

During November to May, test tracks are at their busiest. In that time, during the approximately 200 days of freezing weather, more than 20,000 tires are tested and more than 40,000km driven on the test tracks.

There are over 20 maintained tracks spanning over 100km, including a 700m-long ice hall where repeatable testing can be carried out in a range of conditions.

“In testing, state-of-the-art technologies are used that keep improving and developing. For example, real-time tracking of temperature and relative humidity makes our work easier and faster,” said Petri Peltoniemi, test manager at Nokian Tyres.

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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