SHOW LIVE: Flying start to Tire Technology Expo 2018!

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Tire Technology Expo and Conference is off to a flying start at Deutsche Messe in Hannover, Germany. The world’s largest gathering of tire design, development and manufacturing experts was opened by a keynote address from Pierre Loiret of Michelin, who detailed the forthcoming world standards for tire RFID tracking – just one of many technological developments being discussed at the three-day show and conference.

Other presentations this morning highlighted connected and smart tire technologies, sustainability innovations and disruptive change in the global tire industry. On the exhibition floor, specialist suppliers are showcasing everything from advanced silica reinforcement materials to automated tire label printers.

“Tire Technology Expo 2018 is bigger and better than ever!” said show founder, Tony Robinson. “This might seem like an unbelievable claim but we’re delighted to say that this is a record year: 290 exhibitors is a new record and we have more exhibition space than ever before. In the conference, there are now 700 delegates and 180 speakers, which is also more than ever. Not surprisingly, Day 1 is off to a flying start, with very busy exhibition halls and fabulously busy conference rooms.”

The show runs until 22 February. More information at

20 February 2018

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About Author


Matt joined UKi Media & Events in 2014 after seven years of living and working in Dubai. He has been a journalist for over 15 years and has worked for a wide range of publications, including Rolling Stone, Time Out, iQ, Wired, Kipp Report and Loaded. After starting out on the automotive team as deputy editor of Engine Technology International, Electric & Hybrid Vehicle Technology International and Transmissions Technology International, he has been an editor since 2015, and began editing Tire Technology International in 2018. In 2020, he was appointed editor-in-chief of Tire, Electric & Hybrid Marine Technology International and Wheel Technology International. He is also the chairman of the Tire Technology International Awards for Innovation & Excellence

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