SHOW LIVE: Datalogic showcases latest barcode scanning system

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The team on the Datalogic stand were not only able to showcase their latest barcode scanning solution, but also use Tire Technology Expo 2018 as an opportunity to meet customers – existing and new – face to face.

“We are a manufacturer of cameras and laser marking systems, sensors and automation products in general,” explained Michael Vogt, key account manager for Datalogic. “What we’re showing here is a special solution for the tire industry. When you have a 2D barcode marked directly onto the tire, these are difficult to read because it’s black on black, with no contrast. We read these barcodes with 5MP camera systems that we have on display at the expo.”

Capable of reading tires passing the sensor at 1m/s, the technology has already attracted the interest of major OEMs, and Tire Technology Expo 2018’s highly targeted attendee base presents a valuable opportunity to connect with such customers.

“They are asking us general questions about how we mark these codes,” explained Vogt. “But also more specialist questions, such as if we can detect the quality of the barcodes to ensure that they can ensure that the codes on the tires are always of a certain quality.

“Our customers are here [at the expo], and we want to be here when they have questions, when they want add-on solutions – here we can bring these things to them.”

21 February 2018

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About Author


Matt joined UKi Media & Events in 2014 after seven years of living and working in Dubai. He has been a journalist for over 15 years and has worked for a wide range of publications, including Rolling Stone, Time Out, iQ, Wired, Kipp Report and Loaded. After starting out on the automotive team as deputy editor of Engine Technology International, Electric & Hybrid Vehicle Technology International and Transmissions Technology International, he has been an editor since 2015, and began editing Tire Technology International in 2018. In 2020, he was appointed editor-in-chief of Tire, Electric & Hybrid Marine Technology International and Wheel Technology International. He is also the chairman of the Tire Technology International Awards for Innovation & Excellence

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