SHOW LIVE: Virtual reality experience draws visitors to Intralox’s stand

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Those visiting the Intralox stand could be forgiven for believing the company had brought a video game display to Tire Technology Expo 2018. Next to the physical demonstration of Intralox’s tire conveyor systems, a VR setup was demonstrating the company’s latest developments in virtual reality modelling for both conveyor belt design and maintenance.

On hand to assist visitors, application engineer Reid McCall guided attendees through how maintenance procedures could impact belt performance – allowing guests to remove virtual roller sections and see the knock-on effects. Though it demonstrated a fairly simple example, “we’re able to put triggers in and do all kinds of things with this,” McCall explained. “You can imagine a control panel, electrical switches. You can get that level of basic training.”In addition, McCall also showed how Intralox’s conveyor solutions could be modelled by the company to compare and contrast different setups and technologies, but with the addition of the VR equipment to provide a new level of immersion for customers.

“We have most of our product line-up encoded into this catalogue, so what we’re able to do is find an example conveyor and run a physics simulation – boxes tumble, tires roll, and so on, and you can see any jams. What we’ve done is plug the VR technology into this – you can go and walk around what we’ve laid down.”

21 February 2018

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About Author


Matt joined UKi Media & Events in 2014 after seven years of living and working in Dubai. He has been a journalist for over 15 years and has worked for a wide range of publications, including Rolling Stone, Time Out, iQ, Wired, Kipp Report and Loaded. After starting out on the automotive team as deputy editor of Engine Technology International, Electric & Hybrid Vehicle Technology International and Transmissions Technology International, he has been an editor since 2015, and began editing Tire Technology International in 2018. In 2020, he was appointed editor-in-chief of Tire, Electric & Hybrid Marine Technology International and Wheel Technology International. He is also the chairman of the Tire Technology International Awards for Innovation & Excellence

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