Ulf Harring has been appointed chief operating officer of the EMEA region at Bridgestone.
The Swedish national has extensive experience in a number of areas within the tire business. In his new role, Harring is responsible for manufacturing, logistics and supply chain management, procurement, quality, environment, health and safety, and IT.
“It is a great pleasure to work for Bridgestone. After almost 90 years the company has become a leader in the creation, development and delivery of premium products and solutions for the new mobility era,” Harring said.
“It will be personally and professionally fulfilling to work on the challenges we face today and the opportunities that arise in the future.”
Paolo Ferrari, CEO and president of Bridgestone EMEA and executive officer of Bridgestone Corporation, said, “We are very enthusiastic about Ulf joining the Bridgestone team. He will not just work to drive performance in our core tire operations, as part of Bridgestone EMEA senior leadership, I expect his insight and experience will provide tremendous support as Bridgestone consolidates itself as a trusted mobility solutions leader.”
In addition, Emilio Tiberio, VP of research and development for Bridgestone EMEA has been appointed to the executive committee, alongside Harring. The two will be able to offer differing opinions and experience as the company further accelerates its transformation.
“The automotive and tire industry is undergoing rapid change and needs to capture and respond to social, economic and technological opportunities and challenges. Bridgestone is deftly committed to doing so,” added Ferrari.
“Our products and solutions, such as DriveGuard, the Bridgestone Turanza T005, the new Bridgestone Weather Control A005, Tirematics and Fleetbridge, as well as the insights of experts such as Ulf and Emilio, will be instrumental in paving our way forward to be a leader in mobility solutions.”