Nokian Tyres sponsors the World Orienteering Championships

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Nikian Tyres is sponsoring the World Orienteering Championships in Strömstad, Sweden, which began on August 20 and runs until August 27 with over 400 participants from 46 countries.

“Nokian Tyres is an excellent partner for us, since the company’s product development focuses on the control of challenging conditions and eco-friendliness, both of which are also important for orienteering enthusiasts. We are very happy to have Nokian Tyres as a title sponsor,” said Tom Hollowell, CEO of the International Orienteering Federation.

During the competition, elite orienteers from around the world compete in five events: sprint, sprint relay, middle distance, long distance, and relay. Spectator races are also arranged during the week.

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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