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New tires

Bridgestone launches Potenza Sport Evo with Enliten technology

Matt RossBy Matt Ross14th November 20252 Mins Read
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profile promo pic of the Bridgestone Potenza Sport Evo with Enliten technology

The latest ultra-high-performance tire from Bridgestone will feature the tire maker’s Enliten technology. The Potenza Sport Evo, based on the multi-award-winning Potenza Sport, has been designed to offer enhanced sports performance, wet control, longevity and fuel/energy efficiency, as well as an expanded size range.

Compared to the Potenza Sport, the Evo achieves a 5% shorter braking distance on wet roads and a 2% shorter braking distance in the dry (based on internal tests).

These performance improvements are complemented by enhanced longevity, with the Evo offering 15% greater mileage than its predecessor – equivalent to around an additional 6,000km. The tire also improves fuel efficiency and extends EV driving range thanks to a reduction in rolling resistance of up to 6%.

“The new Bridgestone Potenza Sport Evo with Enliten technology is built for high-performance vehicles and drivers, whatever the powertrain,” said Stefano Sanchini, vice president consumer replacement at Bridgestone EMEA. “Building on the success of the remarkable Potenza Sport – a tire chosen as original equipment by many of the world’s most prestigious car brands, like Lamborghini, Maserati and Porsche – it continues the proud Potenza family legacy.”

The integration of Enliten technology also ensures that the Bridgestone Potenza Sport Evo is fully EV-ready, meeting both the specific requirements of electric and ICE vehicles.

The tire features a high-stiffness compound for enhanced stability during cornering and high-speed maneuvers. This, supported by a dedicated construction with hybrid crown reinforcement and a stiff carcass, alongside a sporty profile shape with an asymmetric wall angle, enables the Potenza Sport Evo to deliver exceptional control at high speeds.

A new bespoke compound with optimized inorganic fillers, combined with the pattern’s precisely engineered rib and void design, helps create high levels of wet grip. The Potenza Sport Evo’s compound also uses an optimized polymer with improved polymer-filler interaction – aimed at improving abrasion resistance and longevity.

Developed and produced in Europe, the Potenza Sport Evo will be available in 40 more sizes than its predecessor – in 139 sizes across 17-23in, fulfilling 92% of the sport market coverage demand. The tire will launch in two waves – the first 92 sizes will be released in January 2026 and the remaining sizes in 2027.

In related news, Michelin’s new truck tires for last-mile delivery

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