All-terrain rubber from Cooper offers high levels of traction

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The new Cooper Discoverer A/T3 Sport all-terrain tire, which is designed specifically for the European market, is now available in a range of sizes for light trucks and SUVs.

It features a new tread pattern, which is said to reduce road noise and improve handling. It is also highly durable. Lateral groove protectors reduce the chance of stone retention and dual-draft angles on the tread element walls assist in cut and chip resistance.

Meanwhile Cooper Tire Europe has opened a new European Fulfilment Centre (EFC) in Hamburg, Germany, to serve customers throughout Europe and Scandinavia.

The facility is fully operational, with the capacity to stock hundreds of thousands of units, including all of the latest high-performance tires under the Cooper, Avon and Starfire brand names. Situated next to a motorway and just 18km from the nearest port, Cooper Tire Europe has secured an ideal location to enhance speed of delivery to customers in the region. Products stocked at the EFC are sourced from Europe, Asia and the USA.

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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