Inaugurated on April 5, BKT’s new headquarters in Seregno, Italy, will serve as a base for the tire maker in Europe.
“Creating our new headquarters was more than just an architectural project – it was also strategic,” explained Lucia Salmaso, CEO of BKT Europe.
“We are constantly striving to increase our presence and market share in Europe and, above all, to get closer to our European OEM customers. Our goal is to strengthen the BKT brand with original equipment manufacturers, and we know how to achieve this. We have already opened many doors with our aftermarket references and continue forging ahead with new opportunities.
Salmaso continued, “Our new headquarters has a key role. We will now be much stronger than we ever have been in every area and segment in Europe – agricultural, industrial, earthmoving, mining, port handling activities, gardening and ATV tires. Now that we have one of the most complete ranges on the market and more production capacity at the Bhuj plant, we are ready to grow.”
The European market represents 50% of BKT’s turnover, which surpassed US$900m globally last year.
The new office, which is home to 15 individuals, spans 500m2 and encompasses technical, logistics, original equipment management, marketing and corporate functions. The new, larger warehouse, which was built to consolidate the decentralized ones previously located at other sites, has the same structure in terms of the logistics flow.
It also houses a unique information and technology center for specialized tires, equipped with an auditorium and training facilities for up to 50 people, ideal for organizing conferences, technical meetings and small events.
Rajiv Poddar, joint MD of BKT, said, “We are at a watershed moment. Here, we can embrace market challenges and launch them all in turn. Our very first aim is to understand the priorities and needs of our customers. We will be able to do it best at this new space, a totally innovative and technological working environment, which will enable us to demonstrate that we are capable of this and more.”