Yokohama Rubber to launch all-season passenger car tire in Europe

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Yokohama Rubber will begin European sales of its all-season passenger car tire BluEarth-4S AW21 from autumn 2018.

BluEarth-4S AW21 will be the first Yokohama all-season passenger-car tire to be introduced to the European market and will be available in over 30 sizes, ranging from 255/50R19 107W to 175/65R14 82T, with Yokohama planning to gradually expand the line-up of available sizes.

The BluEarth-4S AW21 incorporates Yokohama’s latest winter tire technologies to provide drivers with outstanding performance on icy and snowy winter roads as well as excellent dry and wet performance under more normal driving conditions.

The tire also features a newly developed tread pattern that features an optimal balance of edge area and surface contact area. The use of several advanced technologies, such as divergent V-grooves and crossing narrow grooves, delivers superior performance on ice, snow and wet road surfaces. In addition to its wide tread width, the tire’s large shoulder blocks and all-season sipes deliver reliable performance on dry roads as well.

The tire’s use of a silica end-locked polymer compound enhances its performance on wet and snow-covered roads and its wide and flat profile contributes to its excellent dry performance and wear resistance. The tire also bears the Snowflake Mark awarded by ASTM International in recognition of its performance in the most severe cold climates.

March 14, 2018

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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