Linglong Tire has entered into another distribution partnership with Sunset, a distributor with numerous facilities in South America.
The total value of the agreement, which includes the supply, stock and sale of Linglong products in Brazil and Paraguay, is US$300m. The tire maker hopes it will be able to expand its market share in these areas as a result, and improve the brand’s reputation.
Sunset is a well-known tire importer and exporter in South America. It has been a partner of Linglong Tire for more than 10 years, and has branches in Brazil, Colombia, Chile, Argentina and other countries and its headquarter in Paraguay. Annual sales on average total US$300m.
Per the agreement, Sunset will purchase US$300m worth of tires from Linglong Tire between 2019 and 2021, and will also be responsible for brand promotion in the local market, and constructing Linglong brand shops in cities in Brazil and Paraguay to improve sales and service networks.