Bridgestone acquires REIFF

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Bridgestone has acquired German tire trade group REIFF Reifen und Autotechnik.

Under the Reiff, Netto and ABS brand names, REIFF runs a network of 42 retail stores in southern Germany and a tire retreading plant.

With over 500 employees, Bridgestone says the acquisition of REIFF fits well with its three-pillared strategy to lead mobility solutions by focusing on premium tires, trusted mobility solutions and customer-centric retail networks.

Daniel Giroud, chief sales officer of Bridgestone EMIA, said, “We look forward to welcoming REIFF Reifen und Autotechnik to our network. We share many values including the relentless attention to superior customer service which we will continue to live by as our relationship develops.”

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