Effective immediately, Goodyear has announced that Ryan Patterson has been appointed as senior vice president of business integration, having previously worked as president of the company’s Asia-Pacific business unit. Goodyear China’s managing director, Nathaniel Madarang, will step into Patterson’s previous position, also with immediate effect.
Richard J Kramer, CEO, president and chairman of Goodyear, commented, “As one of Goodyear’s most senior leaders, Ryan Patterson has the depth and experience to lead the integration of our acquisition of Cooper Tire to maximize benefits for our shareholders, customers, consumers and associates. Ryan is a market-backed leader with broad, global perspective. From his leadership roles in Asia, North America and Latin America, he understands all aspects of our business end to end, including manufacturing. He is deeply familiar with our customers and has served as the lead architect for some of Goodyear’s core go-to-market strategies.”
Kramer continued, “It is also a testament to Ryan’s leadership in the Asia-Pacific region that we have a strong successor for his current role in Nat Madarang. Nat is a customer-focused leader with deep knowledge of the Asia-Pacific region and the tire industry. As the senior leader of our business in China, Nat has been instrumental in reshaping our distribution in this important market, and in designing and launching Goodyear’s direct-to-retail business model. The China market remains a high priority for Goodyear, and Nat is extremely well positioned to drive growth there and throughout the region.”
Previously, Patterson worked for Goodyear as president of the company’s North America consumer business, where he developed consumer strategy and focused on high-value segments. Alongside this, he created and subsequently implemented a distribution model for North America and launched the Goodyear website to push e-commerce sales.
Madarang has worked for Goodyear since 2008. Prior to his appointment as managing director of Goodyear China, he held various roles of increasing responsibility, including vice president of finance for Goodyear’s Asia-Pacific business, vice president of Goodyear China’s consumer business and finance director of Goodyear China.