New director of replacement tire sales at Bridgestone Europe

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Tom Adams has been appointed as director of replacement sales for Bridgestone Europe’s European consumer business unit. He was previously director of the consumer business unit for the East Europe region (from 2012) and most recently for the West Europe region (France and Benelux).

Since joining Bridgestone in 1997 his positions have included general manager of Bridgestone Belux (from 2006) as well as general manager, sales and marketing consumer products, in Bridgestone Europe (from 2009).

Jake Rønsholt, MD of the consumer business unit, commented, “Tom has a deep understanding of the tire industry and front-line experience in several national and regional markets, dealing with different channels ranging from retail, including online to distributors. On top of that he also has extensive HQ knowledge which makes him the perfect man for the job.”

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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