New chief operating officer appointed at Yokohama Tire Corp

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Jeff Barna has been named the new chief operating officer at Yokohama Tire Corporation (YTC). Barna will report to Shinichi Takimoto, Yokohama Tire Corporation president, and will have responsibility for sales, marketing and product planning. He will also be on YTC’s executive committee.

According to Hideto Katsuragawa, CEO of Yokohama Corporation of North America and CEO of YTC, “Jeff is another strategic investment in the future of Yokohama Tire Corporation in the American market, like our modern manufacturing plant in Mississippi; new and upgraded distribution centers; new R&D technical center in North Carolina; stream of new products in the consumer, commercial and OTR space; and commitment to expanded OE partnerships.”

Takimoto commented, “Jeff will work closely with our team to strengthen Yokohama and make us more valuable to our business partners. His experience starting at the street level of the auto
parts business, to broader areas of responsibility, and right up
to the boardrooms of multi-national companies is a perfect match for today’s competitive business
climate and our lean team.”

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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