Falken Tyre Europe has announced the appointment of Hiroshi Hamada as its new managing director, chairman and CEO.
Hamada has 33 years of experience at Sumitomo Rubber Industries (SRI), initially joining the company back in 1992. In 2018, Hamada became vice president of SRI China and president of Dunlop Tire in China and, since 2024, Hamada has served as senior executive officer of SRI.
The company says that Hamada’s industry expertise will foster “stronger collaboration across the company’s European operations – a cornerstone of the brand’s long-term growth strategy”.
Hamada said, “I am honoured to lead Falken Tyre Europe at this exciting juncture with Dunlop. With Sumitomo Rubber Industries’ global expertise and Falken’s legacy of performance and innovation, we are uniquely positioned to strengthen our European operations and deliver value to customers. I look forward to achieving new milestones together with my dedicated and talented colleagues.”
Markus Bögner, managing director and president of Falken Tyre Europe, added, “Hiroshi Hamada’s appointment is a strategic step forward for Falken Tyre Europe. His 33 years of experience at Sumitomo Rubber Industries, including numerous leadership roles, bring invaluable insight to our European growth ambitions. Working closely together, we will reinforce the brand’s partnerships, innovate across our product lines and uphold the trust of our customers.”
