Cooper Tire Europe appoints Jaap van Wessum GM for EMEA

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Jaap van Wessum has been appointed general manager for EMEA at Cooper Tire & Rubber Company Europe.

Wessum, who joined Cooper in 2016 as director of sales for Europe, is now responsible for growing the broader EMEA business.

He is based at Cooper Europe’s headquarters in Melksham, in Wiltshire in the UK, and is part of the international management team led by Luis Ceneviz, the senior VP and MD for EMEA and MD for Latin America.

Meanwhile Graham Mitchell has been named sales director for the UK and Western Europe. Mitchell has been with Cooper since 2003 – save for a brief period with another organization – and has held a variety of sales positions in Europe.

Mitchell has responsibility for extending the presence and distribution network for the Cooper and Avon brands in the UK, Ireland, Scandinavia, Benelux, France, Spain, Portugal, Italy and Greece.

Michael Lutz has been appointed sales director for Central and Eastern Europe. Lutz has more than 30 years in the tire industry and joined Cooper in January this year. He is tasked with integrating Cooper’s sales operations in Germany, Austria and Switzerland, and developing the Cooper distribution network in Eastern Europe.

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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