Winter rubber for SUVs and pickups from Bridgestone

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Bridgestone now offers the Blizzak DM-V2 winter tire for CUVs, SUVs and pickup trucks. Featuring an all-new tread pattern and a next-generation compound, this new rubber is said to give drivers more control when driving on ice, snow, slush and other winter conditions.

It delivers several improvements over its predecessor including improved performance on ice thanks to a next-generation multi-cell compound that dispels water from the surface of the ice. This combats slippage and improves braking. For increased traction the tire’s newly designed tread pattern has 15% more block edges, increasing its snow-shearing force and enabling it to grip the road better in snow and slush. For better handling Bridgestone has enhanced the Blizzak DM-V2 tire’s contact patch to create a uniform dispersion of pressure where the tire meets the road. This gives it improved grip on ice and better overall stability.

“We’ve taken Bridgestone’s best winter tire and made it even better,” said Justin Hayes, product manager, Bridgestone Americas. “Drivers can have peace of mind knowing that the Blizzak DM-V2 tire is engineered with special technology that gives them impressive control when driving in every winter condition.”

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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