Toyota selects Yokohama BluEarth rubber for new Prius

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Toyota Motor Corporation has chosen Yokohama as an original equipment manufacturer for the new Prius. In Japan, Oceania and Europe, the Prius will now be fitted with BluEarth E70 tires, while Prius models sold in North America will roll off factory lines on BluEarth S34 tires. In other countries, the ASPEC A349 tire will be used.

The BluEarth E70 and BluEarth S34 feature the basic design and materials technology of Yokohama’s global BluEarth tire brand, which provides increased safety and comfort while contributing to higher fuel efficiency in vehicles. The BluEarth line-up includes tires suitable for various markets, with the BluEarth E70 targeted for use as a summer tire on passenger vehicles and the BluEarth S34 an all-season model. ASPEC A349 is a summer tire for passenger vehicles, delivering driveability, safety and comfort.

April 20, 2016

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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