SHOW LIVE: Fantastic first day for Tire Technology Expo!

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It’s been a fantastic first day for Tire Technology Expo 2016, which opened its doors this morning at the Deutsche Messe, Hannover.

“We’ve used the words ‘bigger and better’ a few times over the years,” said Tony Robinson, show founder and CEO of the organizer, UKIP Media & Events. “I expect people sometimes wonder whether the show really is bigger and better, but this year’s event is our biggest ever! We’ve increased its size by about 20% over 2015, with more exhibitors than we’ve ever had before – a total of 262 exhibiting companies.

“In the early days, it tended to be an exhibition for tire manufacturing machinery and equipment, whereas the Conference was more about the chemicals, materials and science of tires. The biggest difference now is that it is a complete exhibition – the exhibitors represent the full range of chemicals, materials and other ‘tire ingredients’, as well as the machinery.

“This show is truly the biggest and best Tire Technology Expo that we’ve ever run – fantastic in scale, very busy from the minute we opened the doors this morning and with a really good Conference and Short Courses going on, which have reached record levels of attendees.”

A packed conference room on the first morning enjoyed presentations from three keynote speakers – Professor MJ Wang from the EVE Rubber Institute in China; Continental’s executive VP, Christian Kötz; and Koji Takagi, the managing director of Bridgestone’s Technical Centre Europe, who revealed details of the company’s impressive new DriveGuard runflat tire for the aftermarket.

Tire Technology Expo runs until Thursday, February 18 in halls 19 & 20 at the Deutsche Messe, Hannover, Germany. For more information or to register for a free exhibition pass, go to

February 16, 2016

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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