Phone app for tire industry professionals launched by Goodyear

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Go Goodyear, a new free to download app launched by the tire manufacturer, focuses on educating the people who buy, sell or fit Goodyear tires. It is said to be a first-of-its-kind for the tire industry, enabling fast interaction with relevant tire information for the individuals who have the biggest influence on tire purchase.

Go Goodyear can be used with smartphones and tablets and has a range of features including fast access to fitment guides, educational information, videos and product information.

Adam Butcher, Goodyear marketing manager, said, “As an important provider of information to the tire industry, we wanted to make it as easy as possible for our dealer network to get hold of all the information they need. This drove us to pioneering the Go Goodyear app.

“The app does not only assist out dealer network but can also be downloaded by motorists who want to learn more about the intriguing world of tires.”

June 16, 2016

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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