Hankook’s Laufenn brand continues to expand its global presence

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Following its US launch in 2014, Laufenn has successfully debuted in the global market by continuously expanding its dealer base. Laufenn was introduced in 19 countries including North America, Latin America, China, the Middle East and South Asia in 2015 and Europe this year. Under its strategic plan to increase its portfolio, Laufenn aims to achieve successful globalization, expanding its market base from 47 to 70 countries by the end of 2016. Laufenn aims to achieve a 400% growth compared with last year coupled with continuous growth in the USA and China.

Seung-Hwa Suh, vice chairman and CEO of Hankook Tire, said, “Laufenn has become a strong global brand with accelerated growth in the global automotive market. Laufenn continues to reach our customers by offering the most sensible and reliable value to meet the diverse lifestyle needs with superior technology and driving experience.”

26 May, 2016

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Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.

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